Are you a novice property manager? Or maybe you’ve been managing short rentals for a few years already and are looking for some innovative ideas to improve your property management and grow your business? Our experts at Smoobu have compiled some useful tips to optimize your property management for short rentals and get great results with your vacation rentals!
What is meant by property management?
The term “property management” refers to the management of properties on a professional level. The person in charge of managing accommodations is called a “property manager.” Usually this figure does not coincide with the owner of the real estate properties, or at least not of all managed properties.
The property manager is in charge of renting these properties to third parties, increasing their market value and fulfilling all the bureaucratic tasks. The property manager’s property management can cover both short-term rentals and medium- or long-term rentals.
In this article we will talk specifically about property management for short-term rentals, vacation rentals, and other accommodations.
What aspects does a property manager of short rentals deal with?
In general, property managers deal with all aspects of the day-to-day management and rental of properties. Specifically:
- Property preparation: initial maintenance if needed, home staging and taking professional photos of the property.
- Online promotion: publication of listings on major booking portals (Booking.com, Airbnb, Expedia, Casevacanza.it), creation of a direct booking website, digital marketing strategies and promotion on social networks.
- Price management: optimizing rates per night based on supply and demand, seasonality, competition, local events and other factors.
- Booking management: timely updating of calendars on all channels and management of guest reservation requests as needed.
- Guest communication: timely and accurate messaging with guests, from pre-booking to post-stay feedback requests.
- Check-in: welcoming and handing over keys (front desk activities), either in person or via self check-in.
- Check-out: managing the departure of guests and checking the condition of the property.
- Cleaning and maintenance: organization of cleaning services between stays, periodic deep cleaning activities, and maintenance work when necessary.
- Bureaucratic and administrative aspects: management of bureaucratic requirements,depending on what is requested in your area. Collection of tourist tax in areas where it is required, taking out an insurance policy, signing the rental contract, receiving mail, etc.
- Financial aspects: managing invoicing, paying expenses and taxes, administering facility management costs, applying for tax breaks, and more.
5 tips for successful property management
Now, a short-term rental manager must know how to best manage all the key steps of property management to be successful. To do so, he or she will have to rely on an efficient team and a management tool that automates daily tasks. So here are our experts’ tips.
1. Update yourself regularly on the latest news in the vacation rental industry
The vacation rental industry is a dynamic one. To ensure that your property management business keeps up with the times, keep an eye on the latest market news. Not only is it important that you stay aware of current local laws and regulations. Travel trends can also greatly affect your occupancy rate.
For example, recent surveys have shown that more and more travelers are interested in sustainable tourism. In addition, in many cases guests want to participate in typical local activities, with the goal of having authentic experiences and supporting local businesses.
Meeting these needs will allow you to increase bookings. But to be able to take advantage of these growth opportunities you must be aware of, if not able to anticipate, the emergence of new trends!
Smoobu’s blog is a great tool for keeping an eye on what’s new in the tourism and vacation rental industry.
2. Create customized offers for your target groups
Many property managers underestimate the importance of analyzing a short rental’s target audiences. However, knowing the type of guests most likely to book a particular accommodation and building an offer based on their needs can bring many benefits:
- More satisfied guests.
- Better reviews.
- Increased online visibility.
- Increased bookings and profits.
So study your target groups well. Do you often host families with young children in your vacation home? Give your guests the opportunity to reserve specific equipment (stroller, high chair, armrests, etc.) before and during their stay. Is your vacation rental near a ski resort? Partner with a local store and offer your guests a discount on ski equipment rentals. Couples on a romantic getaway booking your property? Offer them a vacation package that includes a bottle of prosecco and chocolates.
These are just a few examples. Get to know your target groups and offer them a unique and personalized experience at your tourist facilities.
3. Use the management tool best suited to your needs
There is management software on the market that can help you optimize your property management for short rentals. They often include a channel manager that allows you to automatically synchronize bookings on different booking sites. This way, the moment you receive a reservation on Airbnb, you no longer have to manually access Booking.com and update your availability.
To figure out which management software best suits your needs, test different platforms. Smoobu, for example, is the ideal tool for property managers who want to automate daily operational tasks and simplify vacation rental management. Our channel manager, along with the property management system (PMS) and a whole host of advanced features, were developed with the needs of property managers like you in mind.
4. Automate the work of your management team
For successful rental property management, it is important that you hire staff with specific skills to help you perform a whole range of tasks that you would not be able to tackle on your own. In fact, your team members play a key role in enabling you to provide quality service to your guests!
The property manager is therefore responsible for the administrative management of this specialized team. You will need to make sure that all of your team’s activities are planned to perfection to ensure that your short-stay rental business runs smoothly. For example, in order for your properties to always be ready to welcome new guests, you will need timely cleaning activities between bookings, especially during peak season.
With Smoobu you can create assistant accounts with different permissions for each member of your team. You can make sure that they are automatically notified whenever the property or properties they take care of receive a reservation. Also, with the automated communication feature, you can schedule reminders based on time triggers: three days before check-in, one day before check-out, etc.
To learn more: check out our article “How to organize your team’s work.”
5. Use a dynamic pricing tool to optimize earnings
A dynamic pricing strategy is critical to the success of your vacation rentals. By analyzing the market and updating rates based on a variety of factors, you will be able to seize opportunities for growth and increase your profits.
Our advice is to rely on dynamic pricing software to manage your vacation rentals. These solutions do all the work for you. All you will have to do is check the results, modify them when necessary, and watch your bookings grow.
Successful property management with Smoobu
Smoobu is a comprehensive solution that allows you to automate your administrative tasks and simplify your rental property management. Here are the main functions:
- Channel manager: automatically synchronize your calendars on booking platforms in real time.
- PMS: manage all your accommodation reservations from a centralized desk.
- Website builder: create the website of your properties, where you can receive direct bookings, without the commission fees of portals.
- Booking engine: synchronize direct bookings from your website, whether it’s a Smoobu site or a pre-existing site.
- Automated communication: create message templates and schedule them to be sent, for efficient and timely communication with your guests and team.
- Guest Guide: optimize your guests’ experience and deliver quality service with our customizable digital guest guide, where you can share essential information and local tips.
Want to learn more? Test Smoobu for free for 14 days and optimize your property management for short rentals.
