The nightmare of any vacation rental host has a name: overbooking. You have probably experienced the unpleasant situation, in which there are two bookings for the same property, subunit of accommodation, due to bad timing or not using a proper booking management solution.
In order to avoid this situation, which can jeopardize your vacation rental activity, you will need to learn these techniques and use the right tools. In this guide, we will analyze how to prevent and avoid double bookings and overbooking cases without investing a lot of time, money or effort. Read on!
Overbooking occurs when you accept more bookings than your property can accommodate. This usually happens when, during the booking process, the property is listed on multiple platforms and the bookings are not synchronized correctly, resulting in a double booking for the same dates by two different guests.
Such a duplicate booking has serious consequences, such as:
Overbooking not only affects the guest’s experience, who in the worst case will be left without accommodation, but it is also a burden on the management of vacation rental properties, especially for those hosts and managers who manage multiple vacation rentals.
Multiple bookings can also be due to the same guest booking several different units or sub-units for the same date, due to indecisiveness or manual errors. This can also negatively affect the management of a rental property due to the additional administrative burden of having to handle cancellations, refunds and the very uncertainty of finding empty accommodation in the middle of the season.
Therefore, it is of vital importance for managers and owners to have tools designed to avoid these multiple bookings, such as a channel management software (channel manager), a booking engine or a property management system (PMS) to ensure the perfect synchronization of bookings and the absence of manual errors.
Let’s take an in-depth look at what strategies and solutions are available to avoid overbooking in a tourist accommodation.
Implementing effective strategies and having solutions designed for this purpose is essential to minimize the risks of overbooking and multiple bookings in vacation rentals. Here are some of the most effective solutions on the market.
A reservation system or PMS is an essential tool to centralize all your reservations and calendars in one place. These systems are designed to streamline the booking process and help hosts manage their properties more efficiently, reducing the risk of overbooking.
Benefits of a PMS:
Calendar synchronization is crucial to avoid overbooking. Make sure calendars on all platforms are synchronized in real time.
Ways to synchronize:
A channel manager is the most comprehensive solution to manage listings and bookings coming from different vacation rental platforms, such as Airbnb, Booking.com, Expedia and others. This tool will synchronize bookings in real time across all portals, thus avoiding the classic problem of overbooking.
Advantages of a channel manager
Having a good dynamic pricing strategy will allow you to always offer the most competitive price on each platform and always have the most updated ads with the best offer.
Benefits of dynamic pricing
These advanced features will allow you to offer a hassle-free experience and manage the different aspects of your vacation rental business more efficiently.
Implementing clear cancellation and deposit policies can at least protect you against last-minute cancellations.
Types of booking policies:
You can learn more about this in our guide on cancellation policies for vacation rentals.
Regularly reviewing incoming bookings can help you spot potential conflicts. Although it can be tedious, this practice adds an extra layer of security.
Maintain open and proactive communication with your guests to avoid misunderstandings and confirm their travel plans.
Sample confirmation message: “Dear [Guest Name], thank you for booking with us. Please confirm your arrival by [arrival date]. If you have other reservations, we would appreciate it if you could let us know to avoid any inconvenience – we look forward to seeing you soon!”
These strategies will offer you an extra layer of security that, together with management software such as a channel manager, will prevent you from suffering an overbooking that will negatively impact your vacation business.
If, despite all precautions, you find that you have been double booked, follow these steps to handle the situation in the best possible way.
Inform the affected guests as soon as you detect the problem. Be transparent and honest about the situation. Prompt and clear communication can help mitigate the negative impact.
Sample message to guests: “Dear [Guest Name], we regret to inform you that, due to a timing error, your reservation for [arrival date] cannot be accommodated. We are working to find a suitable solution and will keep you informed. We sincerely regret any inconvenience this may cause.”
Don’t hesitate to offer alternative accommodations for affected guests, relocating them to another accommodation on your property or somewhere known to you.
Sample message: “We have found a nearby property with similar characteristics and are willing to cover any price difference. In addition, we are offering you a 20% discount on your next stay with us as an apology for any inconvenience.”
Handle the situation calmly and professionally. How you handle the problem can mitigate the negative impact on your reputation. Remember that every situation is an opportunity to demonstrate your commitment to service and your guests’ experience.
Avoiding overbooking and double bookings is crucial to maintaining the reputation of your vacation rental business and offering the best possible travel experience to your guests. By implementing the right systems and policies, you can significantly minimize these risks while improving booking management and getting better results. But of all the alternatives mentioned above, which one is most worthwhile?
Without a doubt, the best option to avoid double bookings in your vacation rental is a channel manager. This does not mean that the other solutions are less effective, but with a channel manager you will have all these solutions integrated into one. That’s why if you are looking for an all-in-one tool that allows you to manage different booking portals, data, communications and statistics, a channel manager will be the best alternative.
Do you want to know what to look for in a good channel manager? In this article we will expand on more relevant details to differentiate a channel manager that is worthwhile from one that is not.
In the market you will find many management softwares that include channel managers, but in many cases the quality-price ratio is usually not what you expect or you will need an extra subscription to enjoy other functions that are also essential for the management of a vacation rental.
For this reason, in Smoobu you will find all the tools we have mentioned in the same subscription, which you can also try for free for 14 days, with no commitment of permanence and without giving your credit card.
In short, the combination of a good management product, good practices and communication with your guests will allow you to offer an excellent experience, ensuring their satisfaction and loyalty, without fear of double bookings at the most unexpected moment.
Try Smoobu Pro for 14 days. No credit card required!